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-Mini ragtop launch faces marketing hurdles; lower droptop demand, gender mix cited
I saw one the other day driven by an older guy.
""If men see a lot of women driving a sports car, then it can't be a sports car, and they abandon it," says Todd Turner, president of the consultancy Car Concepts of Thousand Oaks, Calif. "It's Sexism 101. Men are particularly afraid to be associated with a chick car.""
Mini says its U.S. owner base is 62 percent male and 38 percent female.
"More than 60 percent of hardtop Mini cars are custom-ordered, the automaker says." That's one thing that makes Mini cool.
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-Police thwart 'Cannonball Run'
-Mini ragtop launch faces marketing hurdles; lower droptop demand, gender mix cited
I saw one the other day driven by an older guy.
""If men see a lot of women driving a sports car, then it can't be a sports car, and they abandon it," says Todd Turner, president of the consultancy Car Concepts of Thousand Oaks, Calif. "It's Sexism 101. Men are particularly afraid to be associated with a chick car.""
Mini says its U.S. owner base is 62 percent male and 38 percent female.
"More than 60 percent of hardtop Mini cars are custom-ordered, the automaker says." That's one thing that makes Mini cool.
-Lexus to roll out all-new sedan lineup by '06; BMW loyalists targeted
-Sales of Smart cars take a dive; aging models, rivals' incentives blamed
-Motorsports briefs: Panis calls it quits; Kumho in F1?
-2005 Hummer H2 SUT
-"Benchmarking" - Detroit's Ticket to Oblivion
-Nissan Announces New Small-Car Strategy
-A Truck For Those Times When a Hummer Is Not Enough
-Are In-Car Sobriety Devices Hazardous?
-Car Detailing Tips and Tricks
-Ford to trim price on 2005 V6 Mustangs, increase V8 price
-Toyota orders 646,000 vehicle recall for brakes
-Government proposal would require tire pressure indicators in all vehicles by 2007
-Domestic auto market share under 60%
-Oprah fuels interest in Pontiac
-Domestic auto market share under 60%
-2005 Porsche 911 Carrera & Carrera S
-Next Gen G35/Skyline Spyshot